"Helping you to grow your business by understanding and reaching your customers is my favourite thing"

Case Studies

National Museum of Scotland

THE BRIEF

• Lead a content strategy for the hospitality department
• Create a (new) LinkedIn presence for the business
• Production of all content, liaising with the team, suppliers and partners
• Monthly reporting and quarterly board reports

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Trackplot

THE BRIEF

• Manage the content and build of a new website (Wordpress)
• Create a sustainable marketing strategy for the business
• Digital content creation including Blogs, Newsletters, LinkedIn, Facebook and Twitter
• Management of social channels and monthly reporting/analysis on all statistics

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Errol Park

THE BRIEF

• Support the team in understanding their markets
• Coach the team as they revitalise their digital presence
• Produce templates for the team to use across their digital channels
• Training & support on the execution and scheduling of content

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The Knit Kit Co.

THE BRIEF

• Evaluation of existing leads
• Support with content production & development of Newsletter
• Marketing strategy creation
• Development of existing collateral

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The Brand Family Business

THE BRIEF

• Project manage the graphic & web design work including e-commerce site
• Establish and grow social media channels, collaborations and partnerships
• Launch of ‘The Brand Family Larder’ farm shop business - on and off line.
• Marketing planning, content creation, scheduling, photography, newsletters & database management

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The Secret Garden Event Florist

THE BRIEF

• Support growth of the business
• Raise the business’ profile within the wedding industry
• Increase partnerships and connections with venues and other suppliers
• Seasonal support with marketing planning and content production

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Jo’s Kitchen

THE BRIEF

• To raise awareness of this professional East Lothian based catering business
• Work with web designer on new website, producing the content
• Create a social media strategy and produce ongoing content
• Production of weekly newsletters

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Pretty Settings

THE BRIEF

• Support the sale of the business
• Produce high quality brochure for distribution
• Reach out to my network of potential buyers
• Filter and manage responses

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