Trackplot is a lone worker monitoring system designed for people who work alone outdoors. The Trackplot system - an interactive online platform, enables employers to monitor the location of their teams who are often exposed to environmental hazards, rough terrain and weather conditions. The system supports organisations to fulfil their obligation to keep their employees safe.
I worked alongside Trackplot's Marketing Director to plan and build content on a new website, seeing this project through to launch. In addition, I created an effective digital marketing strategy that enabled us to reach Trackplot's key markets on a timely basis. This included writing blogs on key topics, informed by client and prospect searches then adapting this content to suit all channels, from LinkedIn to Newsletters. Working alongside a Google Ads specialist, we focused on SEO and closely monitored the search terms, landing pages and activity on the website which supported the ongoing roll out of the digital strategy.
Before I worked with Jenny I was facing these challenges:
Primarily a lack of time to create and deliver quality marketing content to attract new prospects for Trackplot. Jenny's marketing experience enabled me to focus on other aspects of the business whilst she focused on developing the marketing. Working with Jenny was very easy. We understood each other from the start, agreed the
priorities and how to go about them.
Since working with Jenny these changes have happened:
The great achievement was the creation and launch of a new website. Jenny supported me throughout the website development to launch a fresh, easy to navigate website. Identifying and delivering specific articles to engage prospects and improve SEO was important, furthermore the content could be repurposed for enewsletters and social media to increase the volume of marketing activity.
What was most important to you when choosing the right specialist to work with?
Marketing experience combined with understanding what is really going to work for a small business. A pragmatic approach and a hands-on attitude all help.
What three words describe your experience working with Jenny?
Uncomplicated, knowledgeable, supportive.
What would you say to someone who was considering hiring Jenny?
Go for it!