An incredible venue in the heart of Edinburgh, the Hospitality department at the National Museum of Scotland were aware that they needed to develop their online presence to maximise reach and support their excellent sales activity but being a small team, they lacked the time and resource to do so. We focussed our time and efforts on LinkedIn, Instagram and monthly newsletters.
We established a weekly schedule by agreeing content pillars, audience personas and continually reviewing analytics. The pages continue to grow steadily with solid, organic activity which offers high quality content and extensive 'social proof' for audiences of the incredible events taking place within their venues.

As a small team we did not have the resources to focus on digital marketing for the commercial events department at the Museum, however it was always something we knew we should be doing. We have always been very proactive with clients however were absolutely missing an opportunity by not being present on social media. We wanted to reach new and existing clients with instant updates and news but needed someone to take ownership of this which is why we approached Jenny.

Having known Jenny for years and with the confidence that she knew the hospitality industry inside and out, this made it a very easy choice to pair up with her. She is absolutely dedicated to her work which makes her very easy to work with and I also have complete confidence in her. She takes time to fully understand what is important to us as a company which makes her feel very much like an extension to our team. Trust and confidence comes in abundance with Jenny!

Working with her has eased my workload knowing she is taking care of the social media aspect for our department. In a very short period of time she has extended our reach and made us much more visible on social media. With monthly updates we always know exactly where we are.

Before working with Jenny, we had tried to manage the social side within the small team we had however realised very quickly the dedication needed to make this a success and this was a huge challenge as other workloads took priority.

Jenny’s services have made a huge difference to us in the events team as we can contact her anytime to pass on information and content and know that it will be posted with the correct tone of voice for our company.

Jenny is a positive hard working influence – a total joy to work with! She is the ultimate professional that only wants the best for you and your company.