Working with other brands with similar values to your own can be one of the best ways to increase your own brand awareness. It can also be the most economical way for both/all parties to reach new markets and grow - connecting like minded customers with new and similar brands should definitely be part of your strategy.

As Jessica Ruhfus, Founder & CEO of Collabosaurus says “When you factor in multi-channel marketing, network growth and alignment opportunities, brand collaborations are one of the most powerful, cost-effective strategies for marketing your brand.”  

Collaboration has always been a huge part of my work. With a background in hospitality marketing I was always working alongside other venues and caterers, agencies and tourism bodies to pull together engaging campaigns. Indeed, some of the most successful campaigns I’ve been involved with have been based on working in partnership.

So many small to medium sized organisations who may not have large marketing or advertising budgets are particularly well placed to work collaboratively to reap great rewards.

You can find Jessica's full article along with further tips on collaboration here on Later.com

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